Real-World Deployments Demonstrate Liberty’s Traction in the Marketplace
Companies participating in the event are AOL, Fidelity Investments, Hewlett-Packard, Nokia, Novell, NTT, Oracle, Sun Microsystems, Trustgenix and Vodafone. Each scenario will demonstrate Liberty functionality in existing products and services, showcasing various features of the Liberty Alliance ID-FF 1.1, 1.2 and ID-WSF 1.0 specifications.
“The large number of real world deployments using Liberty specifications clearly demonstrates Liberty’s strong traction and support in the marketplace today,” said Michael Barrett, president of the Liberty Alliance Management Board and vice president of privacy and security for American Express. “The Liberty specifications enable easy and cost-effective customer implementations, helping companies to achieve interoperability quickly and resulting in a greater ROI.”
The Liberty Alliance specifications were developed for interoperability with existing legacy systems, while offering the flexibility to open the door to new technologies and business models. They support both fixed and wireless network devices and utilize open industry standards. The specifications are free to download from the Liberty web site, making it easy for any organization to evaluate how the Liberty Alliance standard can meet their business challenges.
The Liberty Alliance interoperability event is being held at the Burton Group Catalyst Conference 2004 in San Diego and brings together financial services, identity management and mobile industry leaders. These companies will showcase Liberty ’s published specifications for opt-in account linking, simplified sign-on, attribute sharing and discovery service in numerous business scenarios in use today. Each of the scenarios that will be conducted is based on proven, established technology that has already been deployed in several commercially available products, including AOL, Fidelity and Vodafone.
The following five real-world scenarios will be on display in the interoperability demonstration, highlighting the Liberty Alliance’s federated identity architecture in action:
* Reducing User Names and Passwords
Most web sites today require users to register, then subsequently re-identify themselves each time they access information or services on the site. Many users have difficulty remembering multiple usernames and passwords they have for various web sites. AOL, Nokia, Sun and Trustgenix demonstrate a business-to-consumer scenario using Liberty ’s specifications to enable a user to authenticate, discover and access a radio service to any device based on the user’s identity, without entering additional user names and passwords.
* Improving Customer Service with Personalized Delivery of Products and Services
Mobile users often lack the ability to receive personalized customer service when buying something online, particularly when it comes to product and service delivery. Using Liberty ’s ID-FF 1.1 and ID-WSF 1.0, an organization can offer users individualized services based on attributes and preferences that the user has chosen to share . Vodafone, Nokia and Trustgenix will demonstrate a mobile-to-consumer scenario in which a service provider can discover a user’s location and respond accordingly, saving the user time and adding convenience.
* Adding Convenience to Making an Online Purchase
Internet users are normally required to enter multiple user names and passwords to be given access to a site, particularly when it comes to making multiple purchases via the Internet. In this business-to-consumer scenario, NTT demonstrates how Liberty’s ID-WSF 1.0 specifications enable an Internet provider to authenticate the user and grant access to other trusted merchants from which the user wants to make a purchase. The user’s purchases are then delivered directly to his front door.
* Providing employees with faster, easier access to internal information
Employees are usually required to use multiple user names and passwords in order to access internal information. This adds time to the process and inconveniences the user. Fidelity demonstrates an employee-to-enterprise scenario that leverages Liberty ’s ID-FF 1.1 specification to give users easy access to multiple portals using single sign-on.
* Attribute Sharing and Protection of Personal Data
Employees often use a corporate portal to check their calendar entries, address books and specific contact information, as well as make travel arrangements. In this employee-to-enterprise scenario, Hewlett-Packard, Novell, Oracle and Sun demonstrate how Liberty federation and attribute sharing is utilized to help the employee across several service providers. This minimizes time spent online, assures privacy is upheld and allows the employee to continue to perform other jobs within the Liberty environment.
About Liberty Alliance Project
The Liberty Alliance Project (www.projectliberty.org) is an alliance of more than 150 companies, non-profit and government organizations from around the globe. The consortium is committed to developing an open standard for federated network identity that supports all current and emerging network devices. Federated identity offers businesses, governments, employees and consumers a more convenient and secure way to control identity information in today’s digital economy, and is a key component in driving the use of e-commerce, personalized data services, as well as web-based services. Membership is open to all commercial and non-commercial organizations.
For those interested in downloading the specifications, please visit www.projectliberty.org. For more information on the interoperability demonstrations referenced above or for information on joining the Liberty Alliance, please email firstname.lastname@example.org.